The Logic behind the Magic.

We’re wherewegoing?, a Belfast-based travel agency built on a simple premise: the best journeys are engineered, not just booked.

It Starts With a Question

“Where we going?” It’s a familiar question here in Northern Ireland, and the start of every holiday we plan. We founded wherewegoing? in January 2026 to bring thoughtful planning and a personal approach together.

We’ve been the travellers with a dozen tabs open, checking connections, comparing hotels and wondering what we might have missed. We know how much those small details matter.

Our role as Travel Engineers is to help the pieces fit: the journey, the places you stay and the experiences you want to make time for. You bring the ideas. We help you work through the practicalities.

Palm trees and a small sailboat on a sandy beach beside turquoise water

The Best Journeys Are Engineered, Not Just Booked.

The connection that gives you time to breathe. The hotel in the right place. The day with room to explore. That’s the thinking we bring to your holiday.

A campervan travelling through a red-rock desert landscape

Our Journey So Far

From an idea in Belfast to helping people plan their next adventure. These are the chapters that are shaping wherewegoing?.

We’re only getting started.

Marella Voyager sailing at sea
  1. A Question Becomes a Business

    wherewegoing? began in Belfast, bringing a love of travel and an eye for the details together. The idea was simple: personal advice, thoughtful planning and holidays that fit the people taking them.

  2. Holidays Take Shape

    Holiday bookings were under way, with the practical details brought together into personal itineraries. Ideas were becoming journeys to look forward to.

  3. Supplier Relationships in Place

    With supplier agreements in place across different kinds of holiday, we had a growing choice of experiences to help match each traveller with the right trip.

  4. Our First Travel Partner Joins

    We welcomed our first self-employed Travel Engineer, opening a new chapter for the team and another personal approach to helping customers plan their holidays.

  5. Our iPhone App Launches

    Our customer app arrived on iPhone, giving travellers another way to keep their holiday details close to hand.

  6. Android Joins the Journey

    We launched our Android customer app, bringing the same personal travel companion to more of our customers.

  7. Our First Supplier Integration: MSC

    MSC became our first supplier integration, a new step in connecting our own travel tools with the suppliers behind the holidays we plan.

  8. Today

    People and Technology, Together

    Our Travel Engineers plan the journey, while our own website, customer portal and apps help keep the details close to hand. The same personal approach, with more ways to stay connected.

Meet the Team

Two perspectives, one shared purpose: helping you feel confident about the holiday ahead.

Glenn Marshall-Adams

Travel Engineer

Glenn Marshall-Adams

The Logic

I’ve always looked at travel a little differently.

For me, a great trip is not just about booking flights and finding a nice hotel. It is about all the little details working together so the whole experience feels easy. Because the truth is, one small thing can change the mood of a trip. A tight connection, a transfer that does not turn up, a hotel that is not quite where you thought it was, and suddenly the magic starts to slip.

When I book for myself, I am usually the one with twenty tabs open at 2am. I am checking flight times, reading the reviews people forget to look at, searching local groups for the best coffee spots, and figuring out exactly how long it takes to get from the train station to the hotel.

Not because I enjoy making things complicated, but because I like removing the “what ifs”. I want to arrive knowing that the important bits have been thought through, so I can finally relax and enjoy it.

For years, I did this for friends. They would turn up, follow my lead, and enjoy the trip knowing I had already worked through the details in the background. They were the ones who told me I should be doing this for other people too.

That is where my “Buffer Protocol” came from. It is the practical, detail-focused side of my brain looking after the part of your holiday that should feel exciting, not stressful.

I handle the logistics, the research, the timings, and all the little things that can make a big difference, so you do not have to. I take care of the “how”, so you can enjoy thinking about the “where”.

Because I do not just book travel. I help protect your time, your energy, and the experience you have been looking forward to.

Gail Moorhead

Travel Engineer

Gail Moorhead

The Lens

I’ve always believed you should not have to cross your fingers and hope your holiday lives up to the brochure. You should be able to feel excited, reassured, and ready before you have even left home.

As a mum and someone who has always loved travel, I know it is often the little things that make the biggest difference. It is not just whether the hotel has a pool. It is whether there is somewhere quiet to sit with a book, whether the beach is actually an easy walk, or whether that “short stroll” still feels short when you have a toddler, a pram, and a bag full of towels.

I am the person who likes to get there early, find the best spots, notice the details, and make sure we are getting as much joy out of the day as possible.

For years, I was one of the friends Glenn talks about. I was the one who got to simply show up, relax, and enjoy the trip because he had already thought through all the moving parts. I know first-hand how comforting it is to have someone you trust looking out for you before you go.

Now, I want to help do that for other people.

While Glenn focuses on the logistics, I focus on the feel of the experience. I look at the things that are harder to capture in a brochure: the real views, the layout, the atmosphere, the walk to the beach, and the little details that can change how a place feels when you actually arrive.

Because your holiday should not be full of unwanted surprises. The only surprise should be how much you love it.

The Details Make the Difference

A holiday is more than a list of bookings. We think about how each part connects to the next.

Cruises

From cabin location to time ashore, we help you consider the details that shape your cruise.

Flights

We look at connection times and onward travel, so your flights make sense as part of the whole journey.

Hotels

Location, atmosphere and the practical details matter. We help you find a stay that suits the way you travel.

Experiences

We help you make room for the places and experiences you care about, at a pace that works for you.

Where Are We Going Next?

Tell us what you have in mind, whether it’s a firm plan or the beginning of an idea. We’ll help you explore the possibilities.